Visual identification design for a music festival taking place on the Polish Baltic Sea. The name was inspired by a Polish region Kashubia, which is characterized by a very interesting art of embroidery and sewing techniques. Kashubia is also very popular for its own language. For the naming I have decided to pick Kashubian word "Racko" which means "Very" in English. For the logo I was inspired by Kashubian flower.
I decided to use contrasting colors that refer to the culture of this place, are very easy to notice on the street and emphasize the fun nature of the place. For this project, apart from the logo, I designed a series of posters, concert wristbands, festival signs and merch.
